IT automation
Smart hardware and software that run in the background, so healthy routines happen on schedule.
Smarter living, designed around real habits.
NeuSutra Innovations builds technology-led products that make healthy daily routines effortless — combining IT automation, behavioural psychology and habit design. Designed in India, for Indian homes.
About NeuSutra
Technology that removes the remembering.
Good habits rarely fail because people don't care. They fail because everyday life gets in the way. NeuSutra Innovations is a founder-led product company with 20+ years of combined experience in technology and behaviour-led innovation, building products that quietly support better routines.
Behavioural psychology
Every product is shaped by how people actually behave, not how we wish they would.
Habit design
Small, automatic wins that compound into lasting health benefits for the whole family.
Made for India
Designed for Indian kitchens, ingredients and lifestyles, and readied for manufacturing in India.
Our first brand
Meet SoakOmatic.
SoakOmatic is India's first smart soaking appliance. It automatically soaks and dispenses almonds, chia, chickpeas, rajma and more, perfectly timed every day, so a healthy habit never depends on memory.
- Set once, runs daily. Schedules and portions managed from a mobile app.
- Ready-to-Soak pots. Pre-portioned pots tuned for each ingredient.
- Early access open. Founding homes get launch pricing.
Get in touch
Building something? Let's talk.
Our full website is on its way. Until then, reach us directly for partnerships, press or product enquiries.
Email the team